Enormity

As usual, Seth Godin sums up my feelings about our Environmental Sustainability challenges in much more succinct wording than I can. But this inspired an idea that I think might be able to make an impact. I can't go into the details yet, as I need to work them out with my project-partner, but I think we might be onto something that could help move the needle and get a lot of everyday people involved. It's going to involve a very cool existing project, and a bit of Web 2.0 viral distribution.

Stay tuned...